www.equinetourism.co.uk

www.equinetourism.co.uk, the online initiative that promotes equestrian events, activities, establishments and businesses across the UK, reports a major increase in profile. The website now attracts 130,000 unique visits (over 1.5 million hits) a month and has become enormously popular with people searching for horse shows and activities and places to stay, train or compete either with or without their horses.

Launched three years ago, Equinetourism.co.uk's aim was to improve communication for equine businesses and services and promote responsible horse tourism, with a commitment to good horsemanship and horse welfare. The concept has caught the imagination of like-minded horsemen all over the world and the website now features destinations from Cumbria to Mongolia.

Equinetourism.co.uk also promotes horse and pony breeds, instructors and trainers and methods of training & horsemanship. 'Increased understanding of horse behaviour, psychology and management needs creates a better environment for working and leisure horses, and a more successful horse tourism industry.' says ET Managing Director and Editor, Dawn Williams. 'Promoting horse tourism is not just about publishing a list of riding schools and Equinetourism.co.uk is going a lot further to create a quality, global, online horse tourism information resource, which promotes the right kind of establishments and professionals.'